Pinterest, a now multi-billion-dollar company was founded in 2009 by Evan Sharp and Ben Silbermann, in San Francisco, California. The co-founders created the platform with a twofold mission, explained here by Evan Sharp; “The first half is to help people discover things they love. The second half is to enable people to go out and act on those things, to make them actually part of their life.” In essence the aims are enacted through inspiring people whilst also making those inspirations more attainable.
In order to see how successful Sharp and Silbermann have been in achieving their aims you can look at the engagement that Pinterest.com receives. In the first quarter of 2022 Pinterest.com had 433 million monthly users, by the end of 2022 this had increased to 450 million. One more 57% of these accounts are active and visited each week, prompting one to ask what is drawing back all of these millions of people?
The content on Pinterest may be the key to its success. Boasting over 100 billion, recipes, blogs, outfit ideas and more, Pinterest has a vast amount of content for its audience to take inspiration from. Food content creator Gaby Dalkin says that she turns to Pinterest anytime she has a free moment for example, “on an airplane or idling in the back of an Uber” allowing Pinterest to inspire her cooking for the next couple days. Dalkin even goes so far as to compare the inspiration she gets from Pinterest to a shot of caffeine.
The success of Pinterest.com is not only good for the co-founders but also for marketers who promote products on the website. Between 2020 and 2022 revenue of items sold on the website has increased from $1.6 billion to $2.6 billion. With so many people frequently visiting Pinterest.com, blogs, clothes, and décor get so much more exposure than they would if they were to be exclusively advertised on their prospective websites.
Overall, Pinterest.com according to its own website is a “visual discovery engine for finding ideas like recipes, home and style inspiration”. Through its vast database of products, businesses as well as consumers can find inspiration and come closer to achieving their aspirations.
Find Jessica Anderton Designs on Pinterest here!
- Arabella Flame